Anyone who has sold their home prior to 5-7 years ago may not understand how much things have changed since then. It used to be that an agent could hold an open house, put an ad in the paper, send out mailings, and input into the mls in hopes of getting people through the door to buy your home. Things have changed quite a bit in a short amount of time. Chances are that if you’re reading this blog you understand this because the computer you’re using to access this is the same culprit that has revolutionized the home selling/buying process. It is almost impossible to expect your home to sell without it having some kind of marketing on the internet.
The vast majority of potential home buyers start their home search online and often months before they’re really serious about actually buying! The amazing thing is that this equates to many more showings from more people all over the globe. No matter how many open houses your agent holds it will never equal the number of people coming through your home compared to “virtual showings”. With this in mind, it is more important than ever to market the highlights of your home so that those viewing it online are inspired to schedule a physical showing. The key to this is, first and foremost, having professional quality photographs that showcase your home. Virtual tours, videos, floorplans, engaging descriptions, maps, mortgage scenarios, and community information are all critical components as well.
The better your home looks and feels to those viewing it online, the more likely you will be to actually have them come through your door and fall in love with your home. Keep in mind that there is no “smell-o-vision” yet available online, so if your home has an obnoxious odor, it’s imperative that this is resolved before anyone comes knocking at the door. Pet, smoke, mildew and other odors can repel potential buyers despite the beauty of the home.
The internet itself will not sell your home, just as a lawnmower itself doesn’t automatically mow your lawn (except for those fancy robo-lawnmowers, but they can’t be that good can they? (c: ). The important thing to remember is that the internet is quite possibly the best TOOL for helping you market your home. Again, hammers are helpful for pounding nails, but if you don’t know how to use one, you’re likely to hurt yourself. If you don’t have the best possible photographs, content, and information about your home, you’ll scare people away from even wanting to schedule a physical showing. It’s even more important that your home looks, smells, and feels it’s best when the potential buyer actually walks through the door.
If you are considering selling and have questions on how you can best promote your property, feel free to contact me with any questions or concerns you may have. I will be happy to give you some ideas that might help you, regardless of whether you list with me or not. I have more experience than most in visual marketing of real estate, and my fresh outlook has proven to be a great asset in my business. I’m happy to help in any way I can!
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